Ashley Boca

About Ashley

On November 1, 2018, Ashley Alexandria Boca lost her battle with Borderline Personality Disorder (BPD)... learn more about her.

About ABMF


The Ashley Boca Mindfulness Foundation (ABMF) was created to honour the life of Ashley Boca by helping others in their mental health journey.

We believe that everyone should have access to the mental support they need—when, where and how they need it. We offer support and educational services to those that are struggling - and their loved ones. We also work to increase community awareness about mental health and mental illness.

Our programs are open to everyone, regardless of religion, ethnic background, gender, gender identity, sexual orientation or race.

We were founded November 24, 2019, incorporated January 9, 2020 and are in the “charitable status” application phase of the process to be able to offer tax receipts.

Our vision

A society where everyone can get the mental health support they need – when, where and how they need it.

Our mission

Bringing together people impacted by mental health so that we can all thrive.

Our values

Integrity
  • transparent, honest, ethical and genuine.
Truth
  • we adhere to a moral compass and will act accordingly.
Diversity
  • we break down barriers.
Empathy
  • we are committed to building a mindful, encouraging, caring, and supportive community.
Innovative
  • we will pursue growth and learning.

Board of Directors


Diane Boca, Chair

Diane Boca, Chair

Diane Boca is currently a Toronto realtor, with New York state real estate experience as well and formerly an insurance broker. She has had the opportunity to create and lead high performance teams in a career that has spanned international for-profit financial services sector for over 20 years. Diane is known for her compassion, fresh perspective, ambitious driven/dynamic style, authenticity, collaborative and hands-on approach. She is a visionary thinker with an intuitive understanding of business and personal dynamics within organizations, allowing her to create strategies to deliver both personal and financial success. Using her appetite for knowledge and life experiences, she creates impact and garners the trust of others. Diane is a founding member of the Ashley Boca Mindfulness Foundation and brings family perspective from her lived experience to the team.
Trisha Boca, Secretary

Trisha Boca, Secretary

Trisha Boca, RPN graduate at Mohawk College/McMaster University in Nursing with experience in Cardiology, Pre/Post Surgery, and Geriatrics specializing in Alzheimer’s and Dementia care. She is currently taking the next steps to achieve certification as a Mental Health Nurse. Trisha brings over 10 years of Administrative experience. Trisha has focused on growing as an individual. She holds her Family & Friends close to her heart. Travelling is her passion. Trisha is focused on following her passion in both healthcare and hoping to have a positive impact on the community and contributing her time and skills to improve people's lives, especially those who suffer from Mental illness and awareness in suicide prevention as it resides personally as she is a cousin of Ashley Boca. – This is for you Ash!
Violet Robinson, Treasurer

Violet Robinson, Treasurer

Violet Robinson – Treasurer Violet Robinson is a Chartered Professional Accountant who has worked in the not-for-profit sector for over 18 years, with a great deal of experience in accounting, auditing, finance and funding. She is the Manager of Finance for a not-for-profit corporation, where she is responsible for all aspect of finance and accounting. This includes: accounts payable, accounts receivable, banking information and reconciliation, budgets and forecasting, financial statements and all others finance related matters. She collaborates with the board on short term and long term strategic planning. Violet is very passionate about giving back to her community and has volunteered with various community programs. She has been a member of the CPA Durham Committee for several years, has volunteered at tax clinics and was involved in community hours at Footprints 4 Autism. In addition, she has founded and co-chair on a committee on diversity and inclusion. Her hobbies include reading, watching movies and sports.
Trudi Ford

Trudi Ford

Trudi Ford has 20 years of marketing and communications experience in the non-profit sector. She has comprehensive experience with online giving, direct marketing, graphic design, digital fundraising, special events, advertising and crisis management. She holds a Bachelor of Arts in Psychology from McMaster University and a post-graduate Public Relations diploma from Niagara College. Her hope is to make the world a better place by supporting mental health and tackling the issues of inequality in our community.
David Primorac

David Primorac

David Primorac has spent nearly 20 years building marketing and communication strategies for some of Canada’s largest corporations and consumer brands. He draws from an extensive portfolio that includes marketing and brand communications, product launches, special events, issues and crisis management, corporate reputation, sustainability, philanthropy, and a wide variety of corporate communication and marketing mandates. David was previously a board member of the Vancouver Pride Society where he chaired the corporate sponsorship committee. He was a member of the organizing committee with Pride Toronto for several years where he managed Food and Beverage functions. David has also been involved with numerous volunteer and mentorship programs over the years.

© 2021 Ashley Boca Mindfulness Foundation
(Business No.: 752469536RC0001)